Serino Coyne LLC
Account Executive
Serino/Coyne, part of Omnicom Group Inc., is a full-service advertising agency specializing in entertainment and theater-related accounts, with clients that include Cameron Mackintosh, Andrew Lloyd Webber, Lincoln Center Theater, and The Metropolitan Opera.
At Serino/Coyne, I managed media planning, implementation, budgeting, and creative development for multiple Tony Award® winning Broadway productions. I also coordinated the major announcement event that revealed the winning lead actress of MTV Networks’ reality show “The Search for Elle Woods” for the Broadway production of Legally Blonde.
Additionally, I created the methodology to capture and analyze weekly sales data for The Metropolitan Opera, allowing us to effectively identify and target repertory productions that required additional promotion. I also developed and implemented ROI measurement tools to track the performance of eBlasts campaigns for Broadway productions.
Additionally, I created the methodology to capture and analyze weekly sales data for The Metropolitan Opera, allowing us to effectively identify and target repertory productions that required additional promotion. I also developed and implemented ROI measurement tools to track the performance of eBlasts campaigns for Broadway productions.
All artwork designed and created by agency studio. All rights reserved. ©
“The Search for Elle Woods” announcement email
The Metropolitan Opera Urban Panel
The Metropolitan Opera Wild Posting
Spring Awakening Tony Award Outdoor