Blue Man Productions
Digital Marketing Coordinator
Blue Man Productions (BMP) is a multinational media and entertainment company with theatrical and digital media operations across three continents. While at BMP, I implemented strategies for social networking initiatives and multimedia marketing in support of Blue Man Group’s six domestic productions: North American Tour, New York City, Boston, Chicago, Orlando at Universal Orlando®, and Las Vegas. I also managed BMP’s digital advertising agency and social media studio to coordinate strategy and messaging across all digital platforms.
During my tenure:
+ I increased fans/followers across all branded social media channels, achieving a 165% increase of Facebook fans in ten months (250k+ fans added) as well as amplified engagement on Facebook, Twitter, Google+, and YouTube.
+ I acted as the internal project manager for the final development, QA testing, and successful launch of the new BlueMan.com and mobile ticketing websites.