Over the last 25 years, I’ve been helping people tell their story. I began backstage working with actors, directors, dancers, choreographers, and playwrights. For 15 years I hung lights, built sets, and ran shows all in an effort to support and facilitate the performance on stage for the audience in the house. Across the disciplines of theatre, ballet, opera, and Tony Award-winning Broadway shows, I’ve worn many hats and worked on countless of productions.
A decade ago, during my graduate school studies, I transitioned from backstage production to live entertainment marketing, specifically digital and social. While my focus has shifted, my goal remains the same; to help theatrical producers share their story with an audience. And as traditional advertising models are shifting, and the marketplace is becoming more crowded, story and narrative is essential to connect with the consumer, where quality is valued far more than quantity.
My diverse background allows me to bring a unique perspective to digital marketing consultancy, strategy, and management. I enjoy the challenge of providing a wide range of clients with a mix of creativity—both artistic and strategic—and business acumen. Clients describe me as a highly motivated professional who delivers practical marketing solutions while using cutting-edge technologies to achieve production and performance goals. Colleagues consider me to be driven and passionate about the constantly evolving fields of digital and social marketing.
Most recently, I relocated from New York City to open the 87AM London office as the Senior Account Director. 87AM is a full-service digital agency—small enough to be agile, big enough to be taken seriously—focused on the performing arts, entertainment, and culture. I coordinated every aspect of the accounts we serviced in the UK, including media placement, creative assets and messaging, website development, and social strategy.